Brand identity
Brand identity design that makes you the obvious choice.
We help organisations decide what they stand for, then give that idea a name, a mark and a system that works on every surface, from a business card to a showroom wall.
Sound familiar?
Where most clients start.
- The brand looks different on every channel, so customers never build a picture of you.
- The identity was right for the business you were five years ago, not the one you are now.
- In a crowded category you look and sound like everyone else.
How we work
Our approach.
- 01
Discover
Workshops with your team, a look at your customers and a clear read of the competition.
- 02
Position
What you stand for, who it is for and how you say it, agreed in plain words before any design.
- 03
Design
Identity routes built from the strategy, refined into one system: mark, type, colour and imagery.
- 04
Roll out
Guidelines, templates and the first touchpoints produced, so the brand launches complete.
What you get
Deliverables.
- Brand strategy and positioning
- Naming and taglines, when needed
- Logo suite and usage rules
- Colour, typography and imagery
- Versions of the identity for each language and market
- Brand guidelines
- Templates for everyday use
- Launch touchpoints: stationery, signage, social and web
- Ongoing brand management
What changes
A brand people recognise at a glance, everywhere it appears
A clear story your team can tell the same way
A system that new work can follow without starting again
Related work
Where we have done this.
Furniconcepts
Branding, digital marketing and SEO across the group's brands and websites.
Nayagi
Brand identity, website and ongoing brand management.
Questions
Frequently asked.
How long does a brand identity project take?
It depends on the scope. A focused identity is quicker than a full rebrand with naming and rollout. We agree the timeline and milestones with you before we start.
Can you refresh our brand rather than replace it?
Yes. If the brand has equity worth keeping, we evolve it: tightening the mark, modernising type and colour, and building the system it was missing.
Do you look after the brand after launch?
Yes. Many clients keep us on to manage the brand: new materials, campaigns and checks that everything stays consistent.
Will the brand work in more than one language?
Yes. We design identities that hold together across languages and scripts, Arabic included, so every version still feels like the same brand.
Where we deliver
Brand identity in the UAE, Singapore and India.
More from the studio
Other services.
Start a conversation
Ready to talk about brand identity?
Tell us where you are today and what you want to change. We will come back with how we would approach it.
